Valeria works in Focus Bari since 1993 and she took her current position after 21 successful years in Market Research. Throughout her career, she is using consumer insights & big data to help business decisions while she has unique experience and expertise in Media Audience Research (Media Currency Surveys) especially for print and radio media.
Valeria is Vice Presisent of SEDEA (Association of Greek Market & Opinion Research Companies), President of Sedea Quality Control System Committee, Member of the “Empower Women” task force at EASE, a member of Esomar and of IAB Hellas. Since 2004 she is the Greek Country Contact person at the EMRO network (European Media Research Organizations) giving papers at its yearly conferences.
Valeria holds a Bsc in Psychology from the National Kappodistrian University of Athens (1992) and a Masters Decree (MSc) in Research Methods in Psyschology from the University of Reading (1993). Through the Program “Triple Certificate in Coaching” from ICPS she has obtained the Coaching Clinic Certificate from Corporate Coach U, the CEU Certificate in Coaching for High Performance from American Management Association and the in Solution-Focused Coaching Certificate from Management Development Institute.
Valeria was born and raised in Athens, is married and has a teenage daughter.