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Balkans & Black Sea Cooperation Forum
Stability | Growth | Cooperation
Serres, Greece - May 25-26, 2017
POZRIKIDIS
Nationality : Greece

Dr. Kyriakos Pozrikidis

Managing Director |Thessaloniki International Fair-Helexpo
  • Speaker at Session VII | Cultural & Sustainable Tourism

Dr. Kyriakos Pozrikidis he is a graduate of the School of Economics of Aristotle University of Thessaloniki and holds a post-graduate degree in Business Administration (MBA) from the University of Wales. He holds a Ph.D. from the University of Macedonia.

He has also authored a historical album titled ‘Magical Pictures’ on the history of Thessaloniki International Fair since its founding, the books “Fair Stories” and “How to participate at International Fairs”, one comic “Dethistas” and one educational game “CITY GAME – Thessaloniki”.

Dr. Pozrikidis has also participated in dozens of studies. He has served as a member of the Board (1995 – 1998) and as President (1998 – 2000) of the European Tourism Trade Fairs Association. He is a member of the Board (2012 – today) of the International Fair Union (Union des Foires Internationals.

He is the President of the Central European Fairs Alliance – CEFA and certified member of the International Association of Professional Exhibition Organisers (IAEM).

He currently serves as Managing Director of TIF-HELEXPO, the Hellenic exhibition agency.

Abstract

The role of the international tradeshows in marketing destinations’ image

 Offline (tradeshows) vs Online distribution channels. Enemies or friends?
 The impact of the tradeshows venues, on exhibitors’ satisfaction and visitors’ experience.
 Destinations marketers’ criteria about to exhibiting to an international tradeshow. TIF-Helexpo positioning.