Anastasia Sideri holds a degree in Chemical Engineering, and brings with her almost 30 years of professional experience in the Marketing, Communications & Public Affairs fields.
She started her career with Procter and Gamble and held a series of senior positions in large greek and multinational companies, including FAGE, Boutari, DIAGEO, DHL and the Athens International Airport
She joined The Coca- Cola Company in 2002 and is currently providing Communications leadership in 26 countries in Central and Southeast Europe.
She is a founding member of the Hellenic Network of Corporate Social Responsibility and the Hellenic Communications network. She served as Board member in the Hellenic Advertisers Association and is currently the President of the Women in Business (WIB) Committee of American Chamber of Commerce in Greece and Board member in various charitable organizations.
She is an advocate of lifelong learning, is NLP trained, speaks 6 languages and is very active in areas related to Crisis communications, Nutrition communications, CSR, volunteerism and Women leadership. She is a speaker in fora around the globe in all areas above.
She is a mother of two children, 21 and 19 years old, and lives with her husband in Athens, Grrece.
Abstract
Women icons vs role models
-Our societies neglect to highlight the most significant women favoring to promote glossy female icons instead
-Role models do not have to be presidents and CEOs but ordinary people living extraordinary lives by transcending
barriers
-Courage is the trait that women need to cultivate