As the General Manager of Multi-Countries Europe, Anke den Ouden is responsible for running all facets of the business. Anke has a 200 people organization across 15 countries that are part of the Multi-Countries Europe.

Anke has a proven executive management record of accomplishment and over 20 years of experience driving sales growth and business transformation in the technology industry. Prior to becoming General Manager, Anke was Senior Director CDS (Consumer Device Sales) in Russia, responsible for growing the consumer device sales organization in times of political and economic crisis. She drove the optimization of the partner ecosystem and developed new business areas around IoT, DAAS and industry solutions within Retail customers.

Previously, she held different management roles inside Microsoft covering different segments like Director of the OEM CEE HQ department or driving the Small & Medium Customer Sales & Partner Team in the Polish subsidiary. Before joining Microsoft, Anke worked for 7 years in Mars in the Procurement and Marketing department.

She earned a BA degree at the European Secretarial Academy in Marketing, Economics, Administration, Languages.


How to strengthen online trust and security

Cyber-crimes are daily occurrences. They can target states, business or private citizens equally and they can cause substantial damage in the economic sense, as well as in personal data losses.
– How to achieve a single digital market with strengthening online trust and security?
– How to make much better use of the great opportunities offered by digital technologies, which know no borders?